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India’s steel exporters are reshaping their market strategy as Europe’s carbon border costs tighten compliance requirements for carbon-intensive shipments. With European buyers demanding clearer emissions reporting and cleaner supply chains, Indian mills are accelerating efforts to diversify sales beyond the EU.
Government and industry officials are now prioritising fresh commercial agreements and customer outreach across the Middle East—where large infrastructure pipelines continue to drive steel consumption—and key Asian markets that can absorb higher volumes. The shift is also aimed at reducing dependence on a single region and improving pricing resilience amid changing trade rules.At the same time, producers are seeking policy support to stay competitive in non-EU destinations, where aggressive pricing and surplus supply from major exporting nations can pressure margins. Parallel to export diversification, India is stepping up raw-material security plans through longer-term supply tie-ups and overseas resource partnerships to stabilise inputs critical for steelmaking.
For the sector, the message is clear: winning the next export cycle will depend on greener production pathways, credible emissions data, and faster market diversification into growth corridors across West Asia and broader Asia.
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