POSCO plans Odisha comeback with JSW Steel JV One Helix targets construction demand Tata Steel adopts EASyMelt technology Manufacturing weakness pressures steel mills
JSW One Platforms has launched One Helix Pipes & Tubes, expanding its private brand portfolio to serve rising demand in India’s steel pipes and tubes market. The new brand is aimed at MSMEs, contractors, fabricators, EPC companies, and individual home builders looking for dependable quality, transparent pricing, and reliable supply.
The launch comes at a time when India’s steel pipes and tubes segment is seeing strong momentum from infrastructure growth, construction activity, urbanisation, and industrial expansion. According to the report, the market is estimated at around 11 million tonnes annually and is projected to reach USD 12.8 billion by 2033.
Initially, One Helix will be available across Karnataka, Andhra Pradesh, Telangana, and Tamil Nadu, with a wider national rollout planned. The range includes ERW structural hollow sections in rectangular, square, and round profiles. The products are made from 100% primary steel hot-rolled coils and comply with BIS standards IS 4923 and IS 1161.
By combining assured manufacturing with digital distribution, JSW One is positioning One Helix as a trusted steel solutions brand for India’s fast-evolving construction and infrastructure ecosystem. The company said its marketplace already serves over 90,000 businesses across India, which should support faster availability and delivery.
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