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As India ramps up domestic manufacturing across industries, the country's steel makers are not falling behind, with majority of them now branding their products as 'Made in India'. Aside from making Indian steel products more appealing to buyers, the programme would also ensure that commodities are of standard quality.
The prime minister launched the first-of-its-kind initiative, which was later developed by the Department for Promotion of Industry and Internal Trade (DPIIT) and carried out by the Ministry of Steel. The Consultative Committee meeting for the Ministry of Steel in November of last year examined the progress of the Steel Ministry and the Ministry of Commerce and Industry's unique initiative to establish branding and labelling of 'Made-in-India' steel goods in the global market.
Then Steel Minister Jyotiraditya Scindia (now Telecom Minister in the Modi 3.0 government) had said that the “initiative for an Indian ministry, labelling and branding will ensure the standardised quality of products made by all our Indian steel producers (ISPs)”.
By the end of this month, the remaining ISPs will probably have added the phrase "Made in India" to their product labels, as at least 80% of them have already done so. The 'Made in India' logo, along with a QR code, aids in the identification of domestic steel products.
The initial ministry to devise a branding initiative of this kind was the Ministry of Steel, which aimed to unite Indian-made steel under a unified brand name that would symbolise the country's robust manufacturing capabilities. The ‘Made in India’ branding was rolled out for select products of all major ISPs. The ISPs-QCI portal Application Programming Interface (API) integration was also completed for Label and QR code authentication.
Scindia had emphasised the efforts to build India as a “manufacturing centre” of the world, which requires a unified and distinctive identity for Indian steel that reflects its quality, innovation, and sustainability practices. Union Heavy Industries and Steel Minister H.D. Kumaraswamy recently said that he would work under PM Modi's guidance to realise his vision. Kumaraswamy said his focus is to increase production across the country and generate employment.
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