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AMNS India introduces new range of colour coated steel products.
Company aims to capture 25% of India's domestic colour-coated steel market.
Emphasis on demand from construction, appliance, and automobile sector.
ArcelorMittal Nippon Steel India (AMNS India) has made the announcement to introduce its new range of colour coated steel products as part of the company's drive to consolidate its position in India's expanding steel market. The firm has set itself a bold target to achieve 25% of the domestic colour-coated steel market over the next few years.
This new product line targets various sectors such as construction, appliances, and motor vehicle manufacturing, whose demand for top-quality, visually pleasing steel has been consistently on the increase. The new products guarantee improved resistance to corrosion, reliability, and a broad spectrum of colour choices appropriate to diverse industrial and commercial uses.
AMNS India's management said this launch fits into their diversification of product offerings as well as entry into value-added steel segments. With India's infrastructure and housing segments on a high growth trajectory, the colour coated steel demand has picked up, and AMNS is looking to make a big push in this segment.
The firm will also increase its distribution network and engage in close collaboration with manufacturers and contractors to enhance product visibility and adoption in key industrial centers.
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