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AMNS India targets 25% colour-coated steel share.
New product line aims at auto and infra segments.
Move strengthens downstream steel business.
AMNS India, one of the country's largest integrated steel producers, has itself targeted achieving 25% market share in India's colour-coated steel market. The company has recently rolled out a new line of products to increase its downstream steel offerings and capitalize on the nation's booming demand for high-quality, pre-painted steel products.
The new product range has been crafted with sectors like automobiles, consumer durables, and construction — all gaining momentum thanks to urbanization and infrastructural development. AMNS India is looking to expand its market share through superior finishing, corrosion resistance, and customizability for its customers.
Company representatives underscored that the shift is in accordance with their plans to diversify product portfolios and boost sales of value-added products. India's market for colour-coated steel has experienced steady growth on the back of government development projects and increasing consumer demand for good-looking and long-lasting steel solutions.
With the expansion, AMNS India is poised to challenge the likes of JSW Steel and Tata Steel in the colour-coated market.
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