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Tata Motors intends to import its Jaguar Land Rover (JLR) luxury electric vehicles under a new government programme that cuts import duties for companies that agree to establish local production, according to official sources. Tesla is also anticipated to begin importing cars and investing in India, but Tata's plan, if achieved, would make it the first indigenous carmaker to support the strategy aimed at increasing the usage of electric vehicles (EVs).
The proposal, unveiled in March, reduces import duties on some EV models from 100% to 15% if an automaker invests at least $500 million and establishes a domestic facility within three years. Tata had originally pressed the Indian government not to lower duties to protect the domestic industry. Now, Tata and JLR are discussing the possibility of applying for incentives under the EV policy, said a third source aware of the company's plans, adding that deliberations are at an early stage.
"Tata wants to import JLR (EVs) under this new policy," said one of the two government sources, who declined to be named as the company plans are confidential. While Tata is firming up plans to import JLR EVs from the United Kingdom, it is also planning to manufacture JLR cars at a planned $1 billion plant in the southern state of Tamil Nadu. It remains unclear which JLR cars Tata will make there.
Tata dominates India's small but growing EV market. Electric models made up about 2% of total car sales in 2023, with the government targeting 30% by 2030, even as demand in key markets such as the United States and China is slowing.
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