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Consumer electronics giant Samsung opened its first company-owned store outside South Korea in the BKC business district on Tuesday. The Samsung store inside a mall is just over a km from rival Apple's recently opened store in another mall.
The company's store is spread over 8,000 sq ft on the second floor of the Jio World Centre, built by a sister concern of the South Korean conglomerate.
It has eight experience zones where customers can check out and order an array of Samsung products, including TVs, audio systems, tabs, washing machines, refrigerators, and mobile phones.
It has a kinetic video wall measuring 33 ft x 12 ft, which the company claimed is the largest in the country.
Apple's store, spread over 20,000 sq ft across two floors in the nearby Jio World Drive, was inaugurated by the Cupertino-based company's Chief Executive Tim Cook in April last year.
Asked about the Apple store's presence next door, Senior Director Sumit Walia said the company operates 1,600 brand stores in the country, with the first dating back to 2012, and added that it has a wider variety of options beyond smartphones.
"We are going after the customer, we are going after the right location where we can serve these experiences," he added.
About the seemingly low footfall in the mall, Walia said everybody was welcome and exuded confidence that the right people would walk in.
He also pointed to the company's analysis, which said over two-thirds of products purchased in the brand stores are premium, which points to what the consumers desire.
Earlier, its President and Chief Executive for Southwest Asia, J B Park, said the company is the largest consumer electronics player in the country with a revenue of $10 billion.
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