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Tata Steel’s B2MSME e-commerce platform DigiECA has surpassed ₹1,000 crore in gross merchandise value (GMV) in FY26, marking a sharp scale-up since its pilot in Q4 FY25.
The platform has recorded sales of over 160 kilo tonnes (KT) and onboarded more than 3,500 MSME customers, positioning DigiECA as a key digital channel for small and mid-sized industrial buyers. Built to make steel procurement simpler and more transparent, DigiECA offers an integrated, omni-channel experience with embedded financing, real-time order visibility, and dedicated technical support.
DigiECA’s current focus is on flat steel brands such as Tata Astrum, Tata Steelium, and Galvano, with the company emphasising quality assurance alongside digital convenience. Executives said the milestone reflects strong adoption among Emerging Corporate Accounts (ECAs) and a broader push to digitise the steel supply chain, driving efficiency for both buyers and the manufacturer.
Since launch, the platform has scaled by roughly 30×, underscoring the pace of MSME onboarding and repeat usage. Tata Steel indicated that continued product expansion, user-experience upgrades and tighter financing integrations are planned to further deepen MSME participation and support India’s industrial growth.
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